“OurValley.org” is the newspaper group’s website, and the contact in the ad is Ed McCoy, the group’s executive editor, who is also editor of the Fincastle Herald.
Along with the News Journal, the chain includes The News Messenger, which serves the New River Valley towns of Christiansburg and Blacksburg in Montgomery County.
(This was also an experiment with taking a quick closeup picture with my Droid phone and posting it to WordPress with a Droid app. It worked, although I slipped back later and filtered and resized the image a little. Posting a snapshot of a printed ad gives “online newspaper” a whole new meaning. Ironically, the ourvalley.org website — recently revived using WordPress — doesn’t have its online classified ad system working yet.)